A specialist VAT partner that delivers expert representation with zero upfront risk.
The Proactive Group offers specialist VAT advice to commercial organisations in the UK and globally. We have realised £120million through VAT recovery and dispute resolution and our 97% success rate demonstrates consistency in achieving positive outcomes.
97 %
success rate
£120 m
released through VAT recovery & dispute
100 %
success based billing
Our Services
With our deep experience in complex VAT environments, we are ideally placed to support financial directors and CFOs seeking to outsource risk, uncertainty and complexity.
Our Clients
Engaging The Proactive Consultancy Group gives you access to VAT expertise that is relevant to high-value commercial concerns with complex supply chains. Our senior consultants have backgrounds in the Big Four and HMRC. We also draw on experts with previous experience on VAT teams within healthcare, financial services, property and insurances both UK and internationally.
Prenetics
NASDAQ-listed consumer health company behind IM8, co-founded with David Beckham
Superdrug
Leading UK health and beauty retailer, part of A.S. Watson, the world’s largest international health and beauty retailer
Circle Cardiovascular Imaging
Global cardiovascular imaging leader backed by $170bn software investment firm Thoma Bravo
Cignpost Diagnostics
Healthcare diagnostics group co-founded by Lord Nick Markham CBE, former UK Health Minister
French Consulting
Established U.S. Department of Defense contractor supporting U.S. military missions across Europe
London Doctors Clinic
Part of Spire Healthcare, one of the UK’s leading private healthcare groups with annual revenue exceeding £1.5bn
Vaccination UK
Part of European Lifecare Group, one of Europe’s largest private vaccination providers
Yourgene Health
International molecular diagnostics leader whose technology supports around one-third of NHS maternity services in England
AllWhite Laser / AW3
Global medical-aesthetics technology brand with systems installed across more than 100 countries
Innov Oil
Singapore-headquartered global manufacturer of high-performance polymers for the lubricant industry
MASTA
One of the UK’s largest vaccine clinic networks, with more than 40 years of specialist expertise
Thriva
Leading UK at-home diagnostics platform with more than 2 million tests delivered
Rightangled
Innovative UK digital pharmacy and personalised healthcare technology company
What Our Clients Say
Success Based Billing
Success-based billing means that you can confidently engage us with no upfront cost. Our VAT advice will support your commercial decision-making while managing risk.
Case Studies
Case Study: £11.5m VAT Refund Secured Following a Complex HMRC Review
Sector: Healthcare & Diagnostics
Issue: Historic VAT treatment of diagnostic and screening services
Technical areas: Healthcare exemption, partial exemption, Principal Purpose Test, RHP supervision, error correction and historic VAT reconstruction
HMRC engagement: 14 rounds of correspondence and representations
Outcome: Approximately £11 million VAT recovered
Case Study: £2 Million Potential VAT Liability Reduced by Approximately £1.5 Million
Sector: Healthcare & Diagnostics
Service: Online and in-clinic PCR testing
HMRC’s initial position: Online PCR testing standard-rated
Potential VAT exposure: Approximately £2 million
Our position: The complete online testing pathway constituted a single exempt diagnostic supply
HMRC’s final position: Online PCR testing accepted as VAT-exempt
Liability reduction: Approximately £1.5 million
Remaining exposure: Approximately £500,000
Case Study: £2.2m+ VAT Recovered for a UK Consumer Diagnostics Provider
Sector: Consumer Healthcare & Diagnostics
Service: Home blood-testing and diagnostic services
Technical areas: Medical exemption, healthcare professional involvement, partial exemption, unjust enrichment and VAT error correction
HMRC review: Detailed technical and evidential examination
Outcome: More than £2.2 million VAT recovered
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